What is Off Page SEO or Optimization in SEO and its Benefits

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What is Off Page SEO?

Off Page SEO is a strategy in SEO (Search Engine Optimization) wherein you try to show your authority to search engines by getting backlinks or traffic from Genuine websites or sources. These websites or traffic sources generally need to be related to your domain niche.

As for backlinks its quality not quantity that matters, the basic reason google gives value to backlinks is that it considers you are doing good work that is getting attention from right people (referred visitors) on right websites.


Focus on couple of social media platforms, drive traffic to your website from social media. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business.

Referred Visitors who stay long on your website help boost your rankings, so try to create engagement using blog comments or social media comments. Keep the interaction real, informative, helpful and engaging.

Post to local directories under right sections and categories.


Approach news portal reporters with USP(Unique Selling Proposition) of your business, and try to get them to write them an article about you. They are on a lookout for news articles / subject as much we are out there to get a backlink from their high domain authority websites.

Answer on Quora and Yahoo answers, establish genuine authority in your niche.

Guest Post - Guest posting on same niche would be the second best SEO practice.

Blogging - Do you have a blog on your website? If not then create a blog for your site and write informative and engaging posts to gain more visibility and get targeted traffic on your website from search engines.

Blog Marketing - Approach other bloggers to write about your products, services, blog or brand and try to get dofollow backlinks genuinely.

Business Listing - List your business in right sites/directories.

Forums - There are many forum sites who give dofollow links, that helps you establish authority for your niche. Join forums in your niche only and reply on them with genuine answers.

This should be enough to start the process, just keep it real and always focus on real visitor (not just search engines)




Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.











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off page optimization, search engine optimization, what is off page optimization in seo, what is off page seo, what is off page optimization, techniques for off page optimization, trending

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