Header Ads Widget

How to Be an SEO Expert or Specialist in 5 Easy Steps (Pro Tips)

how to become an seo expert,how to rank in google,how to become an seo expert in 2021,seo in 2021,how to become seo specialist,how to become an seo specialist,what is seo in digital marketing,trending


Well, before you can become an expert, you have to first know the basics of SEO. Just like with any skill, you have to start at the very beginning, then work your way up to expert level. This means starting at a newbie level, proceeding to intermediate expertise, and after enough success, you earn the right to call yourself an expert.

With that said, the great thing about SEO and, really, online marketing in general, is that your results speak for themselves. Put simply, if you are able to produce results, you can call yourself whatever you want because people will pay attention to you. People would want to spend money on your services because, again, the results speak for themselves.

Here are the steps in becoming an expert at SEO.

Step #1: Know the basics of SEO

SEO is split into on-page and off-page SEO. Understand what this means. Understand the importance of content, both on-page and off-page, when earning links.

Step #2: Master the art of on-page SEO

While anybody can learn the basics of on-page SEO, it takes experience to get it just right. You have to set up your website with the right keywords. If you build a website around the wrong keywords, regardless of how much traffic you get, you're not going to make much money out of your website. This is crucial to SEO.

Keyword selection is the cornerstone of effective SEO. With the wrong keywords, you might be barking up the wrong tree. With the right keywords, you may be able to get more conversions for your clients or for yourself while, in general, getting less traffic from Google. The old saying of "less is more," definitely applies when it comes to high quality keywords.

Step #3: Produce engaging quality content

The funny thing about the modern SEO, especially after the Google RankBrain update, is its emphasis on quality content. For the longest time, content was an afterthought for SEO practitioners. They all thought that the whole SEO game revolved around backlinks. While backlinks are still important, content is now even more important.

By understanding the right type of content to publish, as well as formatting that content for maximum user engagement, you will increase your chances of getting more traffic from Google and other search engines. Content has always been king, but nowadays, it has become even more important.

Step #4: Earn backlinks

The old days of building backlinks are long gone. Unfortunately, a lot of SEO practitioners haven't gotten the memo regarding this. It used to be that you can go to certain websites, fill out a form, and out comes a backlink. You get a backlink on a fairly automatic basis. Google, as crazy as it sounds, used to give those links some weight.

Well, not anymore. The name of the game is to use high quality content to attract organic or seemingly organic backlinks from the rest of the internet. You have to master how this works. You have to figure out the websites that are related to your niche and which are interested in publishing third party content.

This, of course, requires quite a bit of outreach. It also requires a high attention to detail. You can't just send out garbage guest posts and expect backlink sources to publish them. That's just not going to happen.

Step #5: Pay attention to your analytics

Expert SEO practitioners keep an eagle eye on their statistics. They know how to tweak certain keywords. They know how to optimize their traffic flow from search engines. The name of the game is to ensure that your website "terminates the search."

When Google notices that searchers pulling up your website on their search results tend to stay on your website, Google will send you more traffic. It takes quite a bit of expertise to terminate the search. This is the name of the game after Google rolled out its RankBrain algorithm.



Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.












Related tags: 

how to become an seo expert, how to rank in google, how to become an seo expert in 2021, seo in 2021, how to become seo specialist, how to become an seo specialist, what is seo in digital marketing, trending

Post a Comment

0 Comments