16 Types of Digital Marketing and Why You Should Use Them

Time have changed, and marketing is primarily “digital” nowadays.

Digital marketing, in simple words means marketing of products or services or any content using digital mediums, mainly Internet, but it also includes display marketing, marketing on mobile phones and other electronics media.

There are many Digital Marketing practices, and best results are achieved when they are interconnected. As there is an increase in society's digital footprint, the types of digital marketing became further important.

Types of Digital Marketing

1. Search Engine Optimization (SEO) is the process by which you rank your website higher in the search ranking, there by driving high quality traffic for free, also known as organic traffic. There is On-page SEO, which depends on the structure of the website and Off-page SEO, which mostly is backlinks and branding.

2. Content Marketing is the creation and promotion of content as an asset. This gives brand awareness and helps in generating traffic which further generates revenue in the form of new customers. This marketing can be achieved by Blogging, Infographics, and Ebooks. The crucial part here is “valuable” and “relevant” content.

3. Social Media Marketing (SMM) is promoting the brand via social media channels like Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, Tik Tok, etc. The purpose is to increase brand awareness, generate more leads, and improve customer engagement.

4. Affiliate Marketing is where you earn a commission for promoting someone else's products or services on your website. The process is earning a commission each time someone purchases through the unique link on your website. It is a popular way of generating online revenue.

5. Email Marketing is an old but still effective way of marketing. You will be building a relationship with your customers and you can also provide meaningful interactions for feedbacks. This is used to promote content, events, follow-ups, newsletters and also direct the consumers to the website. It could include discount offers on your product or service.

You can read more about the importance of On-Page and Off-Page SEO.

6. Native Advertising is where your content is featured based on the value. This is the non-paid mode of generating traffic. Your content could be shared on various platforms and social media as well.

7. Pay Per Click (PPC) is an advertising model used to drive traffic to your website by paying a fee to the publisher every time your ad is clicked. Here you are buying visits to your site. The best PPC available are Google and Facebook Ads. You can also have campaigns on all social media channels - Paid ads on Facebook, Twitter Ads campaigns, Sponsored Messages on LinkedIn, etc.

8. Marketing Automation is a process of getting your mundane work automated. You can schedule your social media posts, automate email newsletters to your subscribers, report generation of work, etc. Some tool used for automation include Semrush, Ubersuggest, Salesforce, etc.

9. Public Relations is similar to traditional PR, except that it is done online. It can be communication with publishers, customers, and new opportunities as well. Monitoring your company reviews and comments on your blogs fall under PR activities.

10. Inbound Marketing is a technique for drawing customers to products and services you offer via all the marketing methods mentioned. Leading a prospect using attractive ways to convert them into customers.

11. Sponsored Content is where you pay another brand to market your product or service. Popular ways include blog post and Influencer marketing.

12. Instant Messaging Marketing has become a trend lately as anyone would check their WhatsApp more frequently than emails. There are 1.5 billion people globally using WhatsApp every month, other applications like Facebook messenger can be used too. People consider the information shared via these sources more authentic than Emails or SMS.

WhatsApp has recently launched, WhatsApp for business to keep up the on-going demand.

13. TV and Radio advertising is a good way by which you can target your audience and give relevant information to promote your brand. With the general population spending over 4.5 hours a day in from of the TV, this form reaches faster than newspapers.

14. Viral Marketing refers to a post or video content which is unique and gathers a massive amount of shares online. This is one of the best ways to spike your traffic over a short period. It can be via YouTube or any social media applications.

These days brands are leveraging platforms like Snapchat, Instagram and the new play toy of the Internet Tik Tok for viral marketing using trending videos.

15. Live Chat and FAQs are helpful for people having a query before a purchase. A chatbot and Frequently Asked Questions (FAQs) will bring trust to the brand. Quick responses and thorough support can significantly raise the reputation of the company.

16. Search Engine Marketing (SEM) is also termed as Paid Search marketing, it is basically paid internet advertising done for gaining visibility on search engines results pages(SERPs).

Try all types to get success for your business.

Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.

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