What Is a Backlink and Why Are They Important for SEO? Here Are 8 Simple Ways to Get Started Building Quality Backlinks for Your Website

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A backlink is one of the most used words in the world of search engine optimization (SEO). A backlink is genuinely a hyperlink from one website to any other. Also, we can say that a link to an external website is called backlink.

Backlinks are valuable in SEO because a backlink to your website is a signal to search engines that others vouch for your content. Likewise, if many sites link to your website, then the search engine can deduce that site is worth for linking. This can improve your website rankings and therefore also worth surfacing on a Search Engine Result Page.

A backlink is a vital component of off-site SEO. Backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum. 

Types of Backlinks

There are primary types of backlinks, and one is extra valuable than the other. Let us examine each one and how they affect your website.

1. Nofollow

Nofollow backlinks tells search engines to ignore a link. They do not pass any value from one website to another. Generally, they are not useful in improving your search rankings to rank and visibility. Nofollow backlinks do not usually influence the linked page’s rankings.

2. Dofollow: 

Dofollow backlinks are the kind of backlink that everybody wants. Just keep in mind that the ones coming from reputable websites has the most value. This type of backlink can help improve your search engine scores or rankings. However, there are dofollow links that are considered being bad or ‘toxic’. These links come from suspicious sites or are gained by breaking the search engine terms of service.

This may cause Google to penalize or even de-index your site. Remember, it’s not about the quantity of backlinks, but rather the quality that makes the difference in ranking.

Why Backlinks are important for SEO?

1. Brand Recognition/Exposure

When people are reading content online they notice the links first. If they see your website mentioned over and over throughout an article, your brand will automatically be associated with that article topic in a person’s mind. The way search engines recognize links on your site and indicate your site has useful information, consumers also see that and it indicates for them to take an interest in your brand.

2. New Lead/Relationships

Having a lot of backlinks can get you to make new friends, leads and maintain a relationship with your consumers. When someone reads a good post and sees a backlink pointing to the source, there is a good chance that they will click on the link to learn more about who and where that article was from. If that person really enjoyed your post then they might follow you on social media. A simple link can bring consumers to your website without the aid of search engine rankings.

3. Promotion

Backlinks are a way of promoting your website or products through commenting on credible sites and sharing on social media. If the pages you are trying to rank have poor/basic content, you will have a hard time trying to rank higher on search engines.

4. Referral Traffic

Even though most traffic comes from search engines, some of them come from referrals. Referral traffic means that people are clicking on links within content and being taken to the linked content. Most of the time, referral traffic is targeted and has a low bounce rate.

5. Organic Ranking

Organic search results are results that have relevant keywords to the original search term. In contrast to non-organic results which are pay-per-click advertisements. Backlinking contributes to search engine rankings. If your post is getting links from other websites, it will rank higher with search engines.

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How to Get Backlinks

Building backlinks to your site takes time and effort. Here are 7 simple ways you can start building quality backlinks for your website.

1. Add links to your site on your social media profiles.

2. Do a Google search for a post that’s already ranking well and then improve and expand it.

3. Create list posts, “how-to” posts, “why” posts, infographics, or posts with embedded videos. These formats usually get more backlinks than standard posts.

4. Write the ultimate guide posts. These are very long posts containing several thousand words and cover every angle of the topic.

5. Write guest posts on other blogs and websites

6. Contact influencers in your niche or industry and tell them about an article on your site that they may want to link to.

7. Interview influencers in your industry and send them a link, no doubt they will link back to your site.

8. You can also begin doing competitive backlink research. In order to do this, you’ll need to see the backlinks of your competitors who are ranking well.

Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.

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