Few Steps to Help Make Search Engines Understand What Your Content Is About and Also Rank It Higher in the Serp

Few Steps to Help Make Search Engines Understand What Your Content Is About and Also Rank It Higher in the Serp

The success of any Business in this competitive world purely depends upon its presence on the web. It is possible only, if the presence of your business website contains high quality and valuable contents. 

Google’s Panda algorithm was developed to check how well the content of a webpage is, if its unique and quality. If your content is not unique and doesn’t meet the needs of users, your website is ranked down and gets affected by Google’s Panda algorithm. Unique and user-friendly content will help in improving site visits. 

I’d love to share with you a few steps to help make search engines understand what your content is about and also rank it higher in the serp.

Few Steps to Help Make Search Engines Understand What Your Content Is About and Also Rank It Higher in the Serp

1. Before writing content, consider the keywords which are going to be used in the content. The keywords must be related to the topic and keep in mind “what visitors will type to search your product or service” while choosing keywords. List out the possible keyword phrases with your targeted keyword and use them carefully while writing the content.

2. Content should be unique and don’t duplicate the content or copy from other websites.

3. Provide valuable content and write something new, Google will notice easily by your uniqueness. Write content in simple English that can be understood easily by the customers and meets their needs in details, i.e. if they want to engage with your content.

4. Customers visit your website from Google to fulfil their needs and requirements. If you provide quality content in the webpage with full check of grammar and spellings, Google will index your page easily and make it available to users in SERP.

5. Use Heading Tags (H1, H2, H3…) properly where ever required. It helps Google to understand easily.

6. Keyword Density is important in writing content. Preferable to use 3-5% per 200 words. Provide the targeted keyword in Title, Meta Description, 1st paragraph of content, and in the URL of the page.

7. Internal links and external links are very important elements in optimizing the content of the page. Link the webpages which are related to the topic either it is internal or external.

8. SEO for images 
This is one art to master as you get into SEO. Optimizing images for search engines help reduce agonizingly long site load times, contribute to good user experience, and offer additional ranking opportunities



Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.


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