11 Effective Ways to Grow Your Social Media Presence

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Your way to success on social media platforms requires you to work hard and to know a number of rules and tricks that you must apply to ace it.

1- Know Your Audience:

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals of every strategy. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them, what content to create or how to treat them once they become full-fledged customers.

2- Pick Your Social Media Platform:

You can choose one or more social media platforms to start your business. However; be strategic about where you spend your resources. Rather than misallocating your time across multiple networks, focus on finding the best social media platforms, those that complement your business’s needs, and make the most of the benefits those specific platforms have to offer.

3- Plan:

You should make a plan that summarizes what you want to do and achieve on social media by defining your goals, strength, and weakness. Constantly reviewing and focusing on competition. And make sure to revise and update your plane from one time to another depending on your scope of business.

4- Listen to Your Followers:

It is essential for the success of your project to follow and analyze the opinions of your followers about the products or services you offer in order to develop yourself and your products and get new ideas.

Listening may be a passive process, but it also leads to active improvements for your business.

5- leave Your Mark on Your Brand:

One of the fundamental attributes you should have at your disposal is knowing how to market yourself effectively. The way in which your product is displayed and how your followers are connected and interacting with it can make it a distinctive feature for you and your brand.

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6- Respond to Your Audience Immediately:

Social media is a conversation, after all. Timing counts and most of the people who post a comment on your social media expect a response within 24 hours. It’s crucial to respond to your followers and customers regarding their questions and inquiries. It gives you credibility, transparency and makes your customers more confident about your business.

7- Follow the Triple Rule:

It's a rule that consists of three prongs that you should follow on your social media posts. One is to post about your products or services to attract customers. One is to post about entrepreneurs in the field of their most prominent statements and what they have achieved. And Thirdly is to share personal stories to build your brand.

8- Don’t Repeat Yourself:

No one likes to see the same thing over and over again. Variety is, as they say, the spice of life. So, on social networks like Facebook or Instagram, it’s important to keep things fresh. Repeating your social media posts in the same format and style indicates that you’ve got nothing to offer. You should always write a new post or rewrite the old to gain the confidence and interaction of your followers.

9- Statistics for Better Posting:

You can rely on a number of statistics and reports to know the best time to publish your social media posts in each and every platform according to studies. You can use them also to know how much you need to publish.

10- Multimedia and Surveys:

Relying on images, videos, and charts usage supports your credibility and the quality of your products. Surveys and polls with two answer options are very good for interacting and finding out who your followers are.

11- Measure Results, Adjust Strategy:

You have to measure your results permanently, compare them to your plan. Therefore; you can adjust your strategy according to the variables in front of you to achieve better results.






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