Reasons Why You Should Utilize Social Media Platforms to Promote Your Products and Services

Reasons Why You Should Utilize Social Media Platforms to Promote Your Products and Services

What is Social Media Marketing?

Social Media Marketing (SMM) is a form of digital marketing that utilizes social platforms to promote an organization products or services through paid and unpaid means.

Social Media Marketing is what I believe to be a powerful marketing force of our generation.

There are two components to it; Organic and Paid

1. Organic Marketing utilizes free methods for distributing your content. It is usually most effective once you already have an audience built up. 

2. Paid Marketing involves paying for more exposure on social media. Whether it be buying/paying Influencers or paying The platforms themselves to promote your content. Typically paid marketing is necessary to launch a brand and build initial awareness. The best brand usually use their paid marketing and their organic marketing as a sort of one, two punch. First they’ll get customers into their funnels with paid marketing (i.e collect emails, phone numbers etc) then they’ll sell you on their brand and thus their products through organic marketing (i.e newsletters, Instagram, Facebook posts, and web content/blogs).

Different Social Media Networks/Platforms

1. Facebook: offers many options including but not limited to videos, articles, events, marketplace etc.

2. Linkedin: helps employers connect with potential employees and is also a great platform for B2B Lead Generation

3. Instagram: is a visual medium for brands who are better off promoting their content with a visual only medium

4. YouTube: is a hub for video bloggers, instructors or any one who is interested in using strictly video content for their promotion

5. Twitter: is used by businesses to stay in touch with their users in real-time with short messages and updates

Social Media Marketing has been and currently still is the most Underpriced marketplace brands can shop for attention.

What are the Advantages of Social Media Marketing?

Social media marketing is something you cannot ignore no matter what you're doing, if you a local marketer, product owner, local business, affiliate marketer, e com, or any other type of marketer, social media marketing can be a huge addition to marketing channels if used correctly.

Over the last decade, social media has solidified into a thriving global community with more than 3.5 billion active users, who spend an average of three hours per day on digital platforms. It has thus become imperative for businesses to understand how social media marketing works and how it can drive profitability and growth.

Here are the Top 5 Reasons Why You Should Utilize Social Media Marketing

1. Increased Brand Awareness - Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

2. More Inbound Traffic - Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer.

3. Improved Search Engine Rankings - Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.

4. Higher Conversion Rates - Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.

5. Customer Satisfaction - Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.


Social media marketing is one of the fastest and easiest ways to reach your market and engage with them. Find out what they are saying, how to improve your current product, increase brand awareness and generate more traffic, leads and sales.

Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.

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