How to Optimize Your Social Media to Increase Followers, Sales and Website Traffic

How to Optimize Your Social Media to Increase Followers, Sales and Website Traffic

What is Social Media Optimization?

Social media optimization (smo) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.


Social media optimization includes using rss feeds, social news and bookmarking sites, as well as social media sites, video and blogging sites. Smo is similar to seo (search engine optimization) in that the goal is to drive traffic to your website.

Here are 5 effective social media optimization (smo) tips to the get results you want;

How to Optimize Your Social Media to Increase Followers, Sales and Website Traffic

1. Proactively Share Content

This covers the process and format for sharing beyond your central hub. This can include syndicating articles to other partners or platforms like Slide Share. Some also create their own widgets for embedding or sharing on other sites.

2. Encourage the “Mash Up”

This is encouraging folks to take and remix your content, so it becomes user generated content. This activity can effectively be built into campaigns.

3. Create Shareable Content

This is fundamental to social media marketing, so in smo it's about determining the content that your audience prefers to share across different social media platforms. 

4. Make Sharing Easy

This is the embedding of buttons and other widgets to encourage sharing, recommending or bookmarking within your site and blog. Smo analyses the best placements, formats and messages to do this.

5. Reward Engagement

It's common now to reward "liking" or "tweeting" through a promotional or content offer, so this can look at the best offers to do this. 


Thanks for reading.

Feel free to leave a comment below or reach out to me with any questions.


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